Someone once said, “Innovation is anything, but business as usual.” Here at Dailybreak we’re looking to create the next generation of marketing innovation by creating a one of a kind engagement marketing platform. We want to change the ways brands promote their products and engage with consumers.
We like the nontraditional approach and we’re always on the lookout for brands who are breaking down the walls of the traditional marketing world and trying out new and innovative methods of advertising. There are many brands who are rolling out lots of incredible marketing campaigns and leveraging their social media communities to make big impacts. Some might say they’re totally nontraditional, but we think they’re completely phenomenal! Here are just a few we enjoy right now….
1. Band-Aid, Magic Vision App
Recently Band-Aid brand rolled out their very own mobile app called, “Magic Vision” which employs an augmented reality function to work with the new Muppets bandages. The promotion ran in conjunction with the launch of their Muppets bandages. The app called for users to snap a photo of their Muppets bandage within the app and watch the magic unfold…
This program caught our eye because of the integration of emerging technology and it’s ability to appeal to kids an their parents. Band-Aid partnered up with Disney’s Muppets to make a application that doubles as an advertising campaign that is fun for the whole family.
The team at Post-It chose to employ gaming mechanics to promote some of their new products. Through an app on their Facebook page, users are asked to answer a number of questions about themselves to determine the Post-It which best speaks to their personality! In a few short steps, you answer questions ranging from what kind of desert you’d order to where your dream vacation would be. At the end of the quiz you’re giving your ‘results’ which is the type of product that best represents your personality.
We loved this program because it goes beyond the traditional, “Buy This New Product” style of marketing and allows users to share an experience with the brand and its new products. What your favorite season is or what kind of music you like has little to do with the Post-It product itself, but it creates a unique and reflective experience for the user with the brand. The advertising becomes more about the adventure and the quiz and give your a custom product recommendation based on your interests.
3. Home Depot, Aprons in Action
Last but certainly not least is the Home Depot, “Aprons in Action” program which is running right now on the Home Depot Facebook page. This initiative is a voting style campaign which helps determine which veterans’ nonprofit Home Depot associates will volunteer at. People nominate veteran nonprofit groups and Home Depot leverages their community to vote for where they should volunteer next! Campaigns run for one month periods and the organization donates money to help fund projects.
This is such an amazing project because of its ability to leverage the community for a social good marketing campaign. Nominating new projects monthly allows for ongoing service and continued community support.
We’re very excited to see brands innovating and creating new and engaging ways of advertising. Have you seen any brands going the extra mile innovating their social media and advertising efforts? Let us know, we’d love to hear!
Jack is Community Experience Manager at Dailybreak. Follow him on Twitter @GenuineJack