Tag Archives: target marketing

Why Your Content Should Tell a Story

Let’s face it: The Internet is oversaturated with blog posts, infographics, white papers, videos, and other marketing materials that we refer to collectively as content. And it’s not just the so-called “exciting” industries – like tech and entertainment – that … Continue reading

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Why “Play” and Gaming Create Consumer Action

If you hear the word “play” used to describe something, what comes to mind? School recess? Board games? Video games? Whatever the case, I’d wager that it’s a recreational activity or a time waster that appears in your mind’s eye. … Continue reading

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How to Build an Engaged Social Community and Adjust to Facebook Changes

As 2013 draws near, and brands begin developing their social strategies for the upcoming year, we thought we’d take a moment to share some insight into our social strategy and discuss some of the fundamentals in creating content for a … Continue reading

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Chevy and Dailybreak Present the “Home for the Holidays” Social Campaign

The holidays are an extremely busy time for everyone. Each year brands and marketers do everything they can to attract new customers and create brand enthusiasts. Amidst the holiday marketing madness, we’ve developed a unique engagement experience to stand out … Continue reading

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3 Things Every Engagement Campaign Needs: Authenticity, Relevancy, & Consistency

The latest buzz in the engagement marketing world today centers on the idea of “native ads,” which range from Twitter’s promoted tweets to Facebook’s sponsored stories to Buzzfeed’s partner posts. They are, quite simply, brand-created content that lives in the … Continue reading

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